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Non-Profit Organization Fundraising Strategies

Every non-profit organization must continually work at fundraising to obtain enough assets to properly serve the community as described in its mission statement. Fundraising strategies change and are adjusted to economic conditions and leadership objectives. A non-profit may implement one or more strategies at any given time to increase public awareness and generate revenues or donations.

Re-Affirm the Mission of the Non-Profit

Sometimes people forget the purpose of the non-profit. Taking time to re-affirm the mission of the organization can do a lot to re-inspire volunteer and leadership energies. Re-affirmation can be done within the organization in meetings or on a larger public relations scale. Speaking with those who benefit from the organization's efforts and inviting them to speak at fundraisers about the non-profit's value can inspire volunteers, donors and sponsors. This strategy is often necessary after major catastrophic events where people are caught in personal or community conflict and hesitant to donate to others.

Use Social Media for Increased Success

Social media services are often used by for-profit organizations to generate hype about products and services, an action that increases revenues and has changed the way companies look at advertising. Non-profits can use the same strategy for similar success. By creating advertising efforts targeted to the social networking medium's audience and implementing a strategy to gain a following, a non-profit can create a valuable network of supporters for little marketing and implementation cost. It is important for a non-profit to monitor and maintain a social media initiative to ensure that a positive view is held by followers.

Spend More to Generate More

The old business adage, "You must spend money in order to make money," holds true for many non-profit companies as well. Many organizations often try to reduce costs in order to increase the availability of funds to fulfill mission objectives. The strategy may be a leadership objective or one based on community perspectives that a charity should not be spending a lot of money to put on any one event. However, some larger events require more funding in order to attract celebrities or larger corporate sponsors, who will then, hopefully, donate more. When this is the case, the strategy of the charity should be one of education to existing donors and sponsors explaining why more costs are being allocated for a larger event. Volunteers should be versed in the larger objective and, while costs should still be looked at in the most frugal of terms, management, coordinators and donors should be able to embrace larger-scale productions.


Article Written By Kay Miranda

In 2001, Kay Miranda had her second screenplay purchased, then started writing a weekly column in "The Messenger," with work appearing in "Xquisite" and "Valley Scene Magazine." Miranda earned a Bachelor of Arts in bio-psychology from the University of Colorado. Fortunate to play collegiate tennis, Miranda has extensive travel and coaching experience.